PROJECT: Terra Andina rebrand CLIENT: Surandino - Claro group wineries MARKETS: Global market, with special focus on the American and the Canadian markets. OBJECTIVE: To execute a brand repositioning strategy. The objective is to target the US and Canadian markets with a relaxed and informal style aimed at people who drink wine in a simpler way, without paying attention to origin, terroir or specific wine characteristics. www.yg-d.com